How to Use Google Analytics to Track and Improve Your Content Marketing

How to Use Google Analytics to Track and Improve Your Content Marketing

Google Analytics is one of the most popular tracking tools when it comes to online marketing. The platform is free to use, easy to implement, and offers a plethora of reports that can be extremely useful in tracking your site’s performance. On the other hand, it’s also a bit overwhelming, especially because it offers so […]

What is Conversion Rate Optimization and How Does it Work?

Conversion Rate Optimization with Sooner Marketing Solutions

Conversion Rate Optimization (CRO) is the method of using analytics and user feedback to improve the performance of your website. CRO can be used to improve any metric on your website that’s important to your business–often called key performance indicators (KPIs)–that you’re trying to improve, but it’s often associated with acquiring new customers, registrations, downloads, […]