How to Use Google Analytics to Track and Improve Your Content Marketing

How to Use Google Analytics to Track and Improve Your Content Marketing

Google Analytics is one of the most popular tracking tools when it comes to online marketing. The platform is free to use, easy to implement, and offers a plethora of reports that can be extremely useful in tracking your site’s performance. On the other hand, it’s also a bit overwhelming, especially because it offers so […]

Why SEO Is Important to Your Website

Why is SEO important to your website? It is ubiquitous, yet poorly understood by many businesses. Organic search plays a massive role in determining whether your website is a success or not. While designing a beautiful website is important, it will be for naught if it is not built with SEO in mind. Many businesses […]