SEO & SEM

How to Create & Manage A Google My Business Listing

How to Create & Manage Google My Business

What is Google My Business? Google My Business (GMB for short) is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and

Continue reading »

10 Compelling Reasons To Add Video Content to Your Marketing

  These days a website without video content is a lot like a banjo picker without fingers. There’s strumming going on, but nobody calls it music. Here are 10 reasons you should consider adding video content to your organization’s site:   1. Engage Your Website Visitors We hinted at this benefit above. Custom video is Continue reading »

Why Optimize Your Website for Search Engines?

I’ve been busy. I’ve slogged through 50 some blogs, watched 20 videos, and visited a myriad of websites. Add to that, 3 thick boring books. One about on-page Search Engine Optimization (SEO), one about the latest algorithmic updates from Google, and lastly a torturous tome on link building and off-page SEO. Why should anyone care Continue reading »