Strategy & Tactics

20 Examples of How to Ask for a Customer Review

Does anyone buy anything these days without reading *at least* a handful of customer reviews first? The answer is no… or very few. 90%, actually – that’s the percentage of consumers who read online reviews before visiting a business or purchasing a product. It stands to reason…. People trust each other more than they trust companies. But

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complete guide to social media for restaurants and bars

The Complete Guide to Social Media for Restaurants & Bars

Where do you go when you've had a bad day or for a night out with friends or family? Chances are that you thought of either a restaurant or bar. Perhaps you thought of your favorite, or maybe you heard good things about a new location that you were thinking about trying. 88% of people Continue reading »

5 Reasons Why Your Social Media Marketing Strategy Isn’t Working

Why does social media marketing exist? Why is your brand participating in the first place? This may not be a popular opinion but social media marketing is MARKETING, just like any other channel, and with any channel, there will be challenges. When social media doesn't yield the results business owners expect, they want to know Continue reading »

How Do I Add an Instagram Action Button to My Business Profile?

  Congrats! You just got some new followers to like your companies Business Profile on Instagram… Nice! The only problem is you don’t just want new followers; you want to make sales! Your customer sees your product and oh man… there’s no action button for him or her to buy it! For individuals who don’t Continue reading »
How to Leverage Newsjacking

How to Leverage Newsjacking to Amplify Your Marketing

After Prince William and Kate Middleton got married in April of 2011, no one could stop talking about Kate’s wedding dress. Within hours after the wedding, vendors began making near-identical copies or similar styles of the Stella McCartney- designed dress. Even vendors such as David’s Bridal now have a “Royal” category so you can dress “just Continue reading »