Strategy & Tactics

How to Get More Google Reviews for Your Business

One of the most frequently asked questions in the business circle is “How do I generate Google reviews for my businesses?” Business owners understand the power of search engines in influencing today’s business decisions, so, they always want to leverage its potential to drive more conversions. There’s no doubting the fact that genuine online reviews

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20 Examples of How to Ask for a Customer Review

Does anyone buy anything these days without reading *at least* a handful of customer reviews first? The answer is no… or very few. 90%, actually – that’s the percentage of consumers who read online reviews before visiting a business or purchasing a product. It stands to reason…. People trust each other more than they trust companies. But

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Small Business Marketing Budget Guidelines and Goal Based Budgeting

Small Business Marketing Budget Guidelines and Goal Based Budgeting

When it comes to marketing, each business has a budget. Essentially, for any business owner the bottom line is the same; spend less money but receive equally impactful results. But where do you start? When it comes to developing a marketing budget that brings strong results, business owners should expect to spend a good percentage Continue reading »
Conversion Rate Optimization with Sooner Marketing Solutions

What is Conversion Rate Optimization and How Does it Work?

Conversion Rate Optimization (CRO) is the method of using analytics and user feedback to improve the performance of your website. CRO can be used to improve any metric on your website that’s important to your business–often called key performance indicators (KPIs)–that you’re trying to improve, but it’s often associated with acquiring new customers, registrations, downloads,

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How to Leverage Newsjacking

How to Leverage Newsjacking to Amplify Your Marketing

After Prince William and Kate Middleton got married in April of 2011, no one could stop talking about Kate’s wedding dress. Within hours after the wedding, vendors began making near-identical copies or similar styles of the Stella McCartney- designed dress. Even vendors such as David’s Bridal now have a “Royal” category so you can dress “just Continue reading »
Use the Element of Scarcity As A Marketing Strategy & Tactic

Use the Element of Scarcity As A Marketing Strategy & Tactic

What is scarcity? If you look at the principle of supply and demand, you’ll notice that when supply is limited, demand goes up. Scarcity has a psychological influence on us, making us want something even more if there isn’t enough to go around. Scarcity is great because it creates a fear of shortage, and thus Continue reading »