One of the most frequently asked questions in the business circle is “How do I generate Google reviews for my businesses?” Business owners understand the power of search engines in influencing today’s business decisions, so, they always want to leverage its potential to drive more conversions. There’s no doubting the fact that genuine online reviews […]
Does anyone buy anything these days without reading *at least* a handful of customer reviews first? The answer is no… or very few. 90%, actually – that’s the percentage of consumers who read online reviews before visiting a business or purchasing a product. It stands to reason…. People trust each other more than they trust companies. But […]
Conversion Rate Optimization (CRO) is the method of using analytics and user feedback to improve the performance of your website. CRO can be used to improve any metric on your website that’s important to your business–often called key performance indicators (KPIs)–that you’re trying to improve, but it’s often associated with acquiring new customers, registrations, downloads, […]
It’s a natural tendency for humans to copy one another, even without realizing it — we like to be a part of tribes and social communities. So when we notice our social circle is doing one thing, we tend to follow suit. One great way to make an offer more valuable is to show that other people are participating in that offer.