Why Local Business Citations are Important to Your Business

In this day and age, when the competition is tough, businesses have to do everything to stand out and enjoy an edge over their competitors. And, you will be surprised how something like SEO has so many facets to it. Local SEO for small business has taken a new meaning ever since Google updated its […]

How to Leverage Newsjacking to Amplify Your Marketing

How to Leverage Newsjacking

After Prince William and Kate Middleton got married in April of 2011, no one could stop talking about Kate’s wedding dress. Within hours after the wedding, vendors began making near-identical copies or similar styles of the Stella McCartney- designed dress. Even vendors such as David’s Bridal now have a “Royal” category so you can dress “just […]

What Is The Bandwagon Effect?

what is the bandwagon effect?

It’s a natural tendency for humans to copy one another, even without realizing it — we like to be a part of tribes and social communities. So when we notice our social circle is doing one thing, we tend to follow suit. One great way to make an offer more valuable is to show that other people are participating in that offer.

Use the Element of Scarcity As A Marketing Strategy & Tactic

Use the Element of Scarcity As A Marketing Strategy & Tactic

What is scarcity? If you look at the principle of supply and demand, you’ll notice that when supply is limited, demand goes up. Scarcity has a psychological influence on us, making us want something even more if there isn’t enough to go around. Scarcity is great because it creates a fear of shortage, and thus […]