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The best digital marketing agencies are strategic partners. Our definition of marketing is expansive and inclusive, granting us the ability to think through and tackle your business conundrums beyond generating leads and converting customers.
Every deliverable should relate back to your company’s goals. Every action item should underscore your vision.
The last thing you want is an agency that’s rowing at a different interval. Look for signs of alignment right off the bat.
A marketing agency, no matter how accomplished they may be, isn’t a cure-all for all your business ailments.
Marketing is a long, hard road and success, however it’s defined, shows up after you’ve resisted the urge to take the easy off-ramps along the way.
It can take months, even years, to amplify what’s working and cut the dead weight. Nonetheless, your winning agency (Sooner Marketing Solutions) will be able to:
- Work alongside you to define what your unique brand of success looks and feels like, and..
- Demonstrate the results, however marginal or minuscule, along the way.
An agency’s versatility is one of the most crucial deciding factors. The reason being that marketing doesn’t work in a vacuum, it lives and thrives through a nexus of disciplines and capabilities.
What good is a blog post that’s poised to garner thousands of views if your website is a relic from 1999? Exactly, it’s useless.
Sure, every agency is better at some things than others, But, in order for your marketing efforts to be well-rounded and potent, your selected agency should have a bouquet of proficiency at its disposal.
Avoid hiring a one-trick pony. Seek out the Swiss army knife. We’re a full service marketing agency (a swiss army knife agency).
Here are some of our important capabilities you should consider when vetting us as your marketing agency:
- Web Design
- Web Development
- Website Hosting
- Digital & Inbound Marketing
- Search Engine Optimization (SEO)
- Social Media Strategy
- Public Relations
A marketing firm might offer web design, but will these designs be outsourced, or is there an art director and design team on staff?
It’s okay to outsource some things, but if you’re revamping your company’s website or doing a complete rebrand, it’s much more comforting to know that there are experienced designers or web developers on staff.
90% of our work is performed by staff here within the United States. The very little 10% of our work is performed by trusted people we’ve known for years with decades of experience that we trust and you will too.
Our clients are assigned a Dedicated Success Marketing Manager. We make sure that our DSMM’s are assigned the right amount of clients in order to properly maintain the success of their marketing. Some DSMM’s are assigned 5, some are assigned 20, all depending on the needs of our clients.
You probably know from different work experiences that the people you work with have a huge impact on your day-to-day happiness and success. When you hire a marketing agency, you’re essentially gaining new teammates.
For marketing to yield any concrete results, the typical minimum retainer is from 8 to 12 months, so make sure these new co-workers are good people who you look forward to collaborating and communicating with over that long stretch.
Start off by checking out our website – How approachable do we look? What is your gut instinct reporting back? When you go in for a visit, ask if you can meet some of the team members who would be working on your project.
You want to work with a company that has similar values to your own. Are they fun and friendly or cold and analytical? Maybe a bit of both is a great alignment to your own company culture.
But let’s face it: you are the only one who can make that call.
It’s all too easy to dismiss this step. It may sound like a platitude, but relationships form the foundation for ALL species of success.
Now that you know what type of work we do and who’s doing the work, it’s time to take a look at the how. Not all tools and software are created equally.
For example, at SMS, we use Wrike for project management, Google Drive for file sharing, and Slack for communication. It streamlines the communication process between the team and clients – which is important because you want your agency to be using your budget for actual marketing work and not 50% project management.