Get To Know Your
New Marketing Department
“MARKETING SOLUTIONS THAT DELIVER SOONER RESULTS!”
So That You Have Time to Run Your Business
We’ll Take Care of Your Marketing
More cost-effective and efficient to outsource Your marketing
We make it simple. You have access to a complete marketing team that takes care of everything. We start by developing a marketing strategy and then we execute it.
Sooner Marketing has built a business on providing small businesses with a highly skilled outsourced marketing department capable of running the entire marketing needs under one roof.
By providing small businesses with a SINGLE, dedicated Marketing Manager, backed by a team of creatives, web developers, branding, video producers/editors, and SEO specialists. We provide a robust marketing department capable of delivering successful marketing campaigns.
Your Marketing Department Is All Under One Roof
You know you need the help but you aren’t sure where to start – that’s where we come in. We work with high growth businesses, providing them with an end-to-end marketing solution. We work as part of your team, responsible for the entire marketing campaigns.
Sooner Marketing has worked with numerous small businesses and from this experience, we have earmarked that one of the biggest issues small businesses face is the lack of qualified strategic marketing. Instead, they work with what they have which isn’t always the best idea.
Our Relationship With You
How does an outsourced marketing department work?
SMS Marketing Managers start by assessing your business through our workshops auditing various areas of your business and marketing.
- Budgeting: The average business budgets 4%-12% of annual gross revenue to marketing on and offline). We’ll work with you to help create a 12-month marketing budget and adjust every quarter as your business changes.
- Content Audit: We’ll review any current marketing assets you have from photos and videos, website pages, printed collateral, and more to determine what areas we can use for your marketing and what areas we need to create and improve on.
- Personas & Target Audiences: Before we start blowing money on ads and publishing content, we’ll need to figure out who your customer is.
- Sales, Marketing & Business Goals: Without setting clear sales and marketing goals we’re essentially “winging it” making it difficult for us to prove any results.
- Strategy & Tactics: This is will be our 30,000-foot view of your marketing. Things like: What are we doing? When are we doing it? How is it being done? What does it look like? This is also subject to change as your business and our relationship matures.
You'll Benefit From:
- Your very own, dedicated, LOCAL, seasoned Marketing Manager experienced in small business marketing available via text, phone call, email, and Slack
- The constant upskilling of our marketing and communications teams on the latest in marketing techniques, mediums, and technologies
- Sharing of resources and experiences
- An entrepreneurial spirit and can-do attitude
- A team of marketing, graphic design, branding, video, SEO, web, and social media experts
- Group brainstorming with marketing experts
- Industry-specific specialists in professional services, technology, biotechnology, finance, medical, logistics, supply chain, sustainability, manufacturing, and other industries
- Ongoing training and coaching of all marketing managers
- Periodic checks to ensure your satisfaction
- Systems and processes to improve productivity
- Proprietary technology that underpins our marketing services ensuring that we work harder, faster, and smarter than our competitors.
Businesses Benefit From:
- Marketing Manager and in-house team responsible for strategy, campaigns and more.
- 12 month commitment: no quick fix marketing approach. Sooner Marketing is strategic and sees things through to the end
- Systematic to save costs
- Access to a range of support services and training seminars
- On premise and off premise time
- Regular and clean reporting that is retainable (no gibberish)
- Networking & referrals
- Education on all aspects of marketing
Our mission starts with getting to know yours
We're Accountable & Dedicated to You
Our team is passionate and dedicated to making marketing your business a seamless and stress-free process; your business mission that is. That’s why we put so much effort into a deep discovery of your goals. From start to finish, we listen, ask questions, and provide consultative recommendations.
The fixed payments of outsourcing may appear to be more expensive at the onset, but the money saved is almost always higher. Fixed costs in people, technology, and facilities often account for the largest portion of a marketing budget. The assembly of a modest in-house department is an investment that easily stretches into six figures.
It also creates an area of year-round overhead – In today’s economic climate, companies can’t afford to spend money without measurable results. In contrast to an internal hire, an external marketing firm that doesn’t deliver results will quickly be off any business’s payroll.
Not only does this mean that successful agencies have been vetted by your peers, but it also means that your outsourced team knows that they will be held accountable for the work performed. Without the cushion of a long-term contract, a digital marketing agency must be results-driven in order to survive.
Including retirement benefits, health insurance, vacation pay, etc. – that becomes an immovable, fixed expense. Finding competent executives with the right expertise also takes time and money. Outsourcing will save you both.
Your Dream. Our Mission
When considering an
outsourced marketing department,
the following 6 areas are key to consider.
Expertise
Effective marketing requires a wide range of expertise. The ideal marketing team includes; strategists, analysts, product specialists, brand managers, communications professionals, event organizers, SEO specialists, search specialists, marketing automation specialists, copywriters, creatives – the list goes on and on. Hiring a large enough staff to cover all bases isn’t often feasible, and it’s expensive even when it is. Given the rapid technology changes of our era, even the best in-house team can fall behind as new areas of expertise become necessary. Finding and maintaining an inhouse marketing staff with the right expertise at the right cost point is very difficult.
Flexibility
Markets are constantly changing in today’s fast-paced world, and you don’t want to be the business left behind. Companies need the strategic and organizational mobility to shift gears at a moment’s notice, and outsourcing allows you to have an instantly prepared and specialized team available whenever a shift requires adapting your marketing strategy. It also enables your company to explore new approaches without a long-term commitment.
Savings
The fixed payments of outsourcing may appear to be more expensive at the onset, but the money saved is almost always higher. Fixed costs in people, technology, and facilities often account for the largest portion of a marketing budget. The assembly of a modest in-house department is an investment that easily stretches into six figures. It also creates an area of year-round overhead – including retirement benefits, health insurance, vacation pay, etc. – that becomes an immovable, fixed expense. Finding competent executives with the right expertise also takes time and money. Outsourcing will save you both.
Speed to Market
Time is, quite literally, money. In today’s hyper-competitive market climate, businesses can’t afford to waste time when an opportunity arises. With a larger team and library of resources, outsourced marketing firms can produce deliverables faster than an in-house team. Firms often have enough expertise internally to produce polished deliverables and will have established partnerships to do so if not. The gap in speed to market between in-house and outsourced teams is especially large when pursuing a new model of marketing that your in-house team may be unfamiliar with.
Cross-Industry Knowledge
Oftentimes, an outsourced marketing firm has a stake in diverse clients and industries, which gives you an advantage. Cross-industry experience allows firms to develop a comprehensive strategy based on observation of a wide sample of businesses and industries. The experience gained from supporting many businesses enables marketing firms to better evaluate how to support yours.
Objectivity
The Outsourced Marketing Agency Advantage
Successful marketing must shape the company’s image in the eyes of consumers. While a company’s conception of its brand is important, it is prospective consumers’ opinions that ultimately determine the success of a business. Having a fresh perspective enables outsourced teams to see your company as prospective clients see it and engineer a strategic digital marketing plan centered on the consumer. Because it is much harder for in-house employees to divorce themselves from company politics and groupthink, the objective strategic vision of outside agencies will produce results more reliably. Your outsourced team will say it like it is, and that jolt is often just what a business needs to move to the next level.
We Want to be your Marketing partner
Outsourced marketing solutions are not one-size fits all.
If you are not looking to outsource marketing entirely to an agency but there are tactics your in-house marketing team could use assistance deploying or marketing trends and tactics your marketing team is not familiar with, an outsourced marketing services team can be a great solution for you.
Most outsourced marketing teams are experienced working side-by-side with an in-house marketing teams and will work with your team to execute the overall marketing plan. At Sooner Marketing, for example, we pride ourselves on being able to blend in as addition to any marketing team and drive results.
Whether you are looking to develop an overall marketing strategy, launch digital marketing and social media campaigns, create content marketing initiatives, or deploy other tactics across your marketing channels, an outsourced marketing team is a great way to give your marketing team the support it requires.
Regardless of whether your marketing department requires additional firepower to get an initiative off the ground or if you do not have a marketing team to speak of, an outsourced marketing agency can help on both fronts.
