McDonalds Fresh Quarter Pounder Arvest Winterfest Activation in Tulsa
Objective: Build trial and awareness via promotional napkins and free Quarter Pounder with Cheese coupons
McDonald’s proudly introduces the new fresh beefQuarter Pounder®* burgers. Each one of our Quarter Pounder® with Cheese, Double Quarter Pounder® with Cheese and Signature Crafted® Recipe burgers is made with 100% fresh beef from North America and cooked right when you order it.
“Overall our results in Tulsa were great! We saw a 63% lift to Fresh Beef products during the AST and about 8% of that was attributed to a trial tactic – either a BOG card or a coupon from the direct mail program we did. We were very pleased with the performance of Sooner Marketing, the campaign and buzz that the activations generated around the AST.”
-Melanie Hoffman, Brand Manager