McDonalds Fresh Quarter Pounder Arvest Winterfest Activation in Tulsa

Objective: Build trial and awareness via promotional napkins and free Quarter Pounder with Cheese coupons

McDonald’s proudly introduces the new fresh beefQuarter Pounder®* burgers. Each one of our Quarter Pounder® with Cheese, Double Quarter Pounder® with Cheese and Signature Crafted® Recipe burgers is made with 100% fresh beef from North America and cooked right when you order it.

Purposes

  • Greet everyone with a warm, sincere greeting
  • Make eye contact keep a smile in your voice
  • Keep track of what we pass out and return any extras
  • NEVER talk badly about a McDonalds competitor or the company
McDonalds Fresh Quarter Pounder Arvest Winterfest Activation in Tulsa
McDonalds Fresh Quarter Pounder Arvest Winterfest Activation in Tulsa
McDonalds Fresh Quarter Pounder Arvest Winterfest Activation in Tulsa
McDonalds Fresh Quarter Pounder Arvest Winterfest Activation in Tulsa
Sooner Marketing Solutions Mcdonalds Activation in Tula for Event Marketing

“Overall our results in Tulsa were great! We saw a 63% lift to Fresh Beef products during the AST and about 8% of that was attributed to a trial tactic – either a BOG card or a coupon from the direct mail program we did. We were very pleased with the performance of Sooner Marketing, the campaign and buzz that the activations generated around the AST.”

-Melanie Hoffman, Brand Manager

  • 63% Sales Increase to Fresh Beef Products
  • 150,000+ Impressions
  • 20,000 Coupons Distributed
  • 30,000 Napkins Distributed