How to Create & Manage Google My Business

With a Google My Business account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps. You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time.

If you’re just getting started with local SEO, your Google My Business listing is a great place to focus your early efforts. After all, when people search for a product or service near them, they’re usually very close to making a purchase — one in two people who conduct a local search (think “watch repair near me”) visit a store that day. So it’s important the information about your business that shows up when people search Google is as accurate, complete, and optimized as possible.

To learn how to create your Google My Business account, verify your business, and make it’s listing as strong as possible, read on. Feel free to create a free Google My Business Listing here as we walk you through the steps.

  1. Create an account and claim your business
  2. Verify your business
  3. Optimize your listing
  4. Download the GMB app
  5. Know the difference between Google My Business, Google Places, and Google+

Create a Google My Business Listing

  • Step 1: Log into the Google Account you want to be associated with your business (or create a Google Account if you don’t already have one).
  • Step 2: Go to google.com/business and select “Start now” in the top right-hand corner.
  • Step 3: Enter your business name.

Google-My-Business-business-name.png

  • Step 4: Enter your business address.

Google-My-Business-business-location.png

  • Step 5: If you go to your customers’ locations, rather than having them come to you, check the box “I deliver goods and services to my customers.” And if you work out of your house or another address you don’t want publicly shown, Check “Hide my address (it’s not a store) Only show region.” Finally, select your Delivery area.

Google-My-Business-delivery-area.png

  • Step 6: Choose your business category. Try to choose the most accurate category possible — you’re essentially telling Google which type of customers should see your business listing.
  • Step 7: Add your business phone number or website.
  • Step 8: Choose a verification option. If you’re not ready to verify your business yet, click “Try a different method” → “Later.”

How to Verify Your Business on Google

There are several ways to verify your GMB listing:

By postcard

By phone

By email

Instant verification

Bulk verification

Postcard Verification

  • Step 1: If you aren’t already logged into Google My Business, sign in now and choose the business you want to verify. (If you’re already logged in, you’ll be at the verification step.)
  • Step 2: Make sure your business address is correct. Optional: Add a contact name — that’s who the postcard will be addressed to.

postcard-verification.png

  • Step 3: Click “Mail.” The postcard should reach you in five days — make sure you don’t edit your business name, address, or category (or request a new code) before it comes, because this could delay the process.
  • Step 4: Once you’ve gotten the postcard, log into Google My Business. If you have more than one business location, select the location you want to verify. If you only have one, select “Verify now.”
  • Step 5: In the Code field, enter the five-digit verification code on your postcard. Click “Submit.”

If your postcard never shows up, or you lose it, you can request a new code by signing into Google My Business and clicking the “Request another code” blue banner at the top of the screen.

Phone verification

Google lets some businesses verify their location by phone. If you’re eligible, you’ll see the “Verify by phone” option when you start the verification process.

  • Step 1: If you aren’t already logged into Google My Business, sign in now and choose the business you want to verify. (If you’re already logged in, you’ll be at the verification step.)
  • Step 2: Make sure your phone number is correct, then choose “Verify by phone.”
  • Step 3: Enter the verification code from the text you receive.

Email verification

Google lets some businesses verify their location by phone. If you’re eligible, you’ll see the “Verify by email” option when you start the verification process.

  • Step 1: If you aren’t already logged into Google My Business, sign in now and choose the business you want to verify. (If you’re already logged in, you’ll be at the verification step.)
  • Step 2: Make sure your email address is correct, then choose “Verify by email.”
  • Step 3: Go to your inbox, open the email from Google My Business, and click the verification button in the email.

Instant verification

If you’ve already verified your business with Google Search Console (a free tool that lets you manage your website’s search performance and health), you might be able to instantly verify your email.

  • Step 1: Sign into Google My Business with the same account you used to verify your business with Google Search Console. (Some business categories aren’t eligible for instant verification, so if you don’t get a notification asking you to verify the listing, you’ll have to use a different verification method.)

Bulk verification

If you operate more than 10 locations for the same business — and you’re not a service business or an agency managing locations for multiple businesses — you might be eligible for bulk verification.

  • Step 1: If you aren’t already logged into Google My Business, sign in now and choose a location. Click “Get verified” next to its name.
  • Step 2: Click “Chain.”
  • Step 3: Fill out the verification form with your business name (as well as the parent company, if applicable), country or countries where you operate, all contact names (i.e. everyone who will be using the Google My Business account), contact phone number, business manager email (someone at the business who can verify you’re a representative of that business), and the email address of your Google Account Manager.
  • Step 4: Submit the verification form. It can take up to a week for Google to review and process your claim.

How to Optimize Your GMB Listing

Once you’ve verified your business, it’s time to finish fleshing out your profile.

Go to the Google My Business dashboard, click the listing you’d like to work on, select “Info,” and then choose a section to fill out or update.

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Add as much information and media as you can, including a business profile photo, the area you serve, your hours, attributes (e.g. “wheelchair accessible,” “free wifi”), the day and year you opened, and a public phone number and website URL.

Anyone can “suggest an edit” to your listing, so it’s important to A) get everything right the first time (so you don’t encourage random people to make their own changes) and B) periodically log into your GMB dashboard and make sure all the details look right.

suggest-edit.png

At any point in time, you can edit your business profile by logging into your GMB dashboard, clicking on “Info,” clicking the pencil next to the field you’d like to edit, making your change, and then choosing “Apply.”

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Google My Business Photos

According to Google, businesses with photos see 35% more clicks to their website and 42% higher requests for driving directions in Google Maps.

Photos should be at least 720 pixels wide by 720 pixels high and JPG or PNG files.

Not sure how many pictures to add — or what they should be of?

Cover photo

Your Google My Business cover photo is one of the most important, as it shows up front and center on your listing.

cover-photo.png

Profile photo

Your profile photo is what appears when you upload new photos, videos, or review responses.

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Along with your profile and cover photos, you can and should upload other pictures to make your listing more informative and engaging.

TYPEDESCRIPTIONGOOGLE-RECOMMENDED MINIMUMSUGGESTIONS
ExteriorThe outside of your business from different directions. Three photosUse pictures from different times of day (morning, afternoon, evening) so customers always recognize your business.
InteriorThe inside of your business, with a focus on decor and ambiance.Three photosGive customers an accurate idea of what it will look like to stand or sit inside your business.
ProductA representation of the types of products or services you offer.One photo per product type or serviceShow the products you’re known for and make sure the photos are lit well.
Employees at work“Action” shots of your employees delivering the types of services you offer.ThreeTry to capture your employees with satisfied customers.
Food and drinkPictures that represent your most popular menu items.ThreeConsider hiring a food photographer — these are tricky to get right! If that’s not in the budget, use bright, even lighting (i.e. no shadows or dimness).
Common areasPhotos of where your customers will spend time (think a lobby or lounge).One photo per common areaRepresent the variety of amenities you offer.
RoomsPictures of your different room and suite options (if applicable).ThreeDon’t try to mislead guests — show your wallet-friendly and high-end options.
TeamA shot of your management team and staff.Three Use pictures that show your unique culture and team personality.

Google My Business Videos

You can also add videos. Videos must be:

  • 30 seconds or shorter
  • 100 MB or smaller
  • 720p resolution or higher

Videos can add some variety to your profile and make you stand out among other businesses in your category; however, don’t worry if you don’t have any — unlike photos, they’re not a “must have.”

Google My Business Reviews

One of the best ways to encourage future customers to leave positive reviews? Respond to current ones. Not only does leaving an appreciate response show the original reviewer you’re thankful for their support, it also makes that positive review stand out on your listing and influences people to leave their own reviews.

Here’s a sample reply to a satisfied customer:

Thank you for your business, [name]! We’re so glad you enjoyed [product, e.g. “the blueberry pie”] — it’s one of our favorites, as well. Hope to see you back at [business name] soon. 

You should also respond to negative reviews to show you take them seriously and placate the unhappy buyer. But make sure you’re extremely courteous — attacking them back will only make you look unprofessional and their review more credible.

Thank you for the feedback, [name], and I’m incredibly sorry [product/experience] did not meet your expectations. [If you’ve made a change, mention it here — e.g., “We’re now double-checking orders to make sure everyone gets exactly what they asked for.”] If you’d like to come back in, we’d be happy to give you [product] on the house. In any case, thanks for your business, and I hope we can do better next time.

 

Google My Business Messaging

Messaging in the Google My Business app

The Google My Business app lets you respond to messages from customers who find your business listing on Google. Responding to customers can help you answer their questions, tell your business’s story, and attract more people to your location.

Eligibility

Messaging with customers in the Google My Business app is currently available to select merchants in select countries.

How it works

Once you turn on messaging, customers will see a “Message” button on your Google My Business listing. Customers will then be able to message you at any time.

  • Messages will appear in the Google My Business app, and you’ll receive notifications for incoming messages.
  • You can customize the automated welcome message that customers will see when they message you.
  • If multiple people own or manage your Google My Business listing, each one can message with customers.
  • Customers may see your name and profile photo from your About me page

How to turn on messaging

To turn on messaging:

  1. Open the Google My Business app.
  2. If you have multiple locations, open the location you’d like to manage.
  3. Tap Customers.
  4. Tap Messages.
  5. Tap Turn on.

Once you’ve turned on messages, you can return to Customers > Messages to see all messages chronologically.

How to turn off messaging

To turn off messaging:

  1. Open the Google My Business app.
  2. If you have multiple locations, open the location you’d like to manage.
  3. Tap More, then tap Settings.
  4. Tap Messages.
  5. Next to “Turn on Messages,” turn off the switch.

You can turn on messaging again at any time.

How to block or delete a conversation

To block an existing conversation:

  1. Open the Google My Business app.
  2. If you have multiple locations, open the location you’d like to manage.
  3. Tap Customers.
  4. Tap Messages.
  5. Open the conversation you want to block.
  6. Tap the three-dot menu , then tap Block. The conversation will be blocked, and you’ll no longer receive messages from the customer.

To delete an existing conversation:

  1. Open the Google My Business app.
  2. If you have multiple locations, open the location you’d like to manage.
  3. Tap Customers.
  4. Tap Messages.
  5. Open the conversation you want to delete.
  6. Tap the three-dot menu , then tap Delete. The conversation will be deleted from your device (but won’t be deleted from the customer’s device).

Google My Business App

Google My Business is also available in app form for both iOS and Android.

You can use the app to:

  • Update your business hours, location, contact information, and description
  • Post statuses and pictures
  • View search insights

You cannot use the app to:

  • Delete your business listing
  • Change its settings
  • Give ownership of the listing to another user

 

 

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About Braedon Kruse

Braedon KruseBraedon has serious passion when it comes to creating and delivering outstanding digital marketing strategies

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