While experiential marketing includes everything from street teams to pop-up events to mobile tours to to trade shows to music festivals (and beyond), it means more than just events. It requires seamless brand strategy, architecture, publicity, design, content development, technology, artistry and production all working together. This approach ensures the experience we create will be only the starting point for a long-lasting connection between the consumer and your brand.
Our approach is rooted in empathy and a thorough understanding of your ideal customer. Using our proprietary consumer shopping behavior data and data management platform, we build audience profiles that capture the needs and desires of your target — along with how your brand satisfies those cravings.
This knowledge inspires us to create memorable experiences that resonate, build connections, and push boundaries. These experiences are built to scale, no matter where you want to deploy. This approach is a balance of heart and science, innovation and results, loyal fans and growth.
We believe great experience design doesn’t stop with the event itself. We engage our Strategy and Media teams to extend our live experiences to your broader marketing ecosystem via the right marketing channels, partnerships, and other assets relevant to your audience — showing up at the right time and place to draw them to you. Then we figure out how to do that again, bigger and better than before.
65% of brands say that live events and experiential programs are directly related to sales. 70% of users later became regular customers after a marketing event. 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategies.
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