Instagram has more than 1 billion active monthly users, with over 50% scrolling their feeds every day. If your brand doesn’t have an Instagram presence, it’s missing out on thousands of daily interactions with potential customers.
An Insta-worthy Social Platform
What is Instagram Marketing?
Instagram marketing is how brands use the app to make connections with their target audience. It’s commonly used to market products and services as well as build brand awareness and loyalty. Its popularity has grown as marketers understand the power of visual content.
In fact, 32% of marketers say visual images are the form of content most important to their strategy.
The platform’s popularity with consumers makes it a massive opportunity for brands that are willing to dive in and start interacting. As with all forms of social media marketing, it always pays to build a sense of community.
How it Works
A successful Instagram marketing strategy takes advantage of all the tools the platform has to offer. Your social media strategist can help to maximize your results by ensuring that each piece of your strategy is aligned and consistent with your other marketing efforts. A typical strategy includes:
Why is Instagram Important to Businesses?
Instagram is one of the most popular social media platforms, but it’s not just the size of the platform’s user base that makes it appealing to consumers. Compared with Facebook and Twitter, more Instagram users follow and interact with brands regularly.
In fact, 8 out of 10 Instagram accounts follow a business. They make over 200 million visits to business profiles every day.
Plus, these users tend to be in a prime demographic. Nearly two-thirds of adults aged 18-29 use Instagram. And the split between male and female users is nearly 50/50.
Rolling Instagram Marketing and Promotions
Successful Instagram marketing relies on relevant and timely content, which is why successful brands develop sustainable strategies. With consistent effort, your follower count will grow and you’ll see more visitors arriving at your site from this channel.
Rolling Instagram management includes activities that enhance user engagement and build your following. Your strategist can manage your Instagram account, supporting your brand with image and video posts, stories, shared user-generated content, and more.
In addition, your strategist can help you to build relationships with influencers – accounts that may promote brands and content related to the interests of their followers.
Sourcing, qualifying, and collaborating with influencers requires the expertise to know when both parties are a good match for each other. Influencer marketing is challenging, but with the right strategy, it can pay off in terms of increased brand awareness and user engagement.
Rolling Instagram management includes monthly analytics reports and a 30-minute review call. Instagram reporting helps you understand your results and adjust your strategy based on real-world data.
Running a rolling Instagram campaign in tandem with other social media efforts can boost your results. Your strategist can help you align your campaign with up to four other social channels. For instance, many brands market on Instagram and Facebook because these platforms share user data.
À la Carte Instagram Posts
In place of a rolling Instagram campaign, a social media strategist can help you craft one-off posts to promote blog posts, webinars, events and other offerings. This option might be a good idea if you want to support an in-house social media expert or you’re just dipping your toes into the platform. As part of the service you receive, your strategist can help you schedule Instagram posts based on our data-driven research and best practices.
With over 1 billion people using the platform, it can be difficult to find out what people are saying about your brand. Searching Instagram hashtags and reading through user conversations is resource-intensive, especially for small marketing teams.
Your social media strategist is adept at identifying and assessing what’s being said about your company and its products. Plus, he or she can give you actionable advice on how to respond and nurture your customers according to your goals.
Instagram Reels and Videos
Video posts on Instagram receive 38% more engagement than image posts and tend to get over twice as many comments, on average.
User engagement on Instagram is critical to success. Your brand can gain an advantage by working with a strategist to produce short-form video content that converts. Remember, Instagram is a scrolling app – your brand often has less than a second to make an impression before your post is scrolled away. Video encourages users to slow down and take in your messaging without asking too much in return.
Promote Your Business on Instagram
If you want to put your brand message in front of a massive group of potential customers, Instagram is the place to be. An optimized profile, stunning posts, and the right amount of promotion can help your business grow and succeed.
Sooner Marketings’ dedicated social media strategists can help you identify your goal, create engaging visual content campaigns, and take a deep dive into your strategy.
Here is what we do
to pull it off:
- Research your business, industry & competitors
- Create eye-catching custom graphics and videos
- Full optimize your social media accounts with custom tabs, story highlights, covers, and pages for your business
- Promote your company’s products, sales, promotions, services & information
- Create & Post daily relevant custom content, articles, videos, contests, promotions, giveaways, graphics & infographics
- Build brand likes, shares & followers using our proven methods
- Ensure communication with potential customers & fans
- Curate “REAL” reviews for your services/products using are proven time-tested methods
- Monitor traffic, conversions, leads, engagement, reviews & analytics
- Run highly-targeted promoted posts and paid advertising campaigns on social media networks
- Re-Target website visitors with paid advertising campaigns on social media
- Continue to build and improve!
Why Partner With Our Facebook Marketing Agency?
At Sooner Marketing, we don’t make empty promises. We deliver results.
If you’re ready to harness the power of TikTok, allow us to craft a winning marketing campaign that highlights the best of your brand. With our unique insights and dedication to creating content that stands out, we’ll meet your target audience with content that compels them to explore your brand.
Our approach implements a blend of creative and technical insights that aren’t available to your competitors. Stand out from the crowd and capture and convert more leads with a reliable and trustworthy TikTok marketing agency in your corner.