There’s no guaranteed formula. But no matter the industry, you can increase your chances if your content (1) presents a unique story, idea, or dataset (2) in a way that directly addresses a pain point or creates an emotional response in your core audience and (3) in an engaging format. And that’s not enough. You have to promote the heck out of it.

“I can make this go viral for you.” This one has caused many a PR pro to smack his or her forehead in frustration.

Going viral became a thing back in the 2000s. Quora says the term to “describe rapid and widespread social proliferation of a meme or product” started picking up steam in 2008. I imagine it’s been causing public relations folks headaches ever since.

Truth is, it rarely happens. “If you are a client and a PR firm guarantees they can create a viral video or post for you, end the meeting immediately. This is a promise they cannot make,” says Rob Wynne of Wynne Communications.
The only way to earn media coverage is to work hard at it by honing your message, choosing the right media targets, and being persistent.

It’s always a good idea to have those handles on all social platforms. But not always  the best idea to be posting on every one of them. You should focus time and energy on the platforms where your customers are. “Where are they” you might ask, give us a call or send us a message and we’ll help you figure that out.

Publishing relevant/quality content is one of the biggest drivers of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.

That’s a loaded question. But to keep in frank, yes we can. Since we’re all about creating “Marketing Solutions -> Sooner” we’ll find ways to bring you more business FAST!

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

The question hints at where marketing is heading overall. A synonym for traffic is “visitors,” which by definition are people who leave. Today’s best content marketers develop audiences. They focus on subscribers, not visitors; time spent, not views; holding attention, not merely acquiring it.

Traffic = People who visit your website
Audience = People who regularly look forward to consume your content

Your goal should always be to drive traffic to your content, so you can build an audience.

The short answer is that people in charge lacked a basic understanding of SEO. A slightly longer answer is they didn’t do link building and outreach, or perhaps they didn’t produce content that was “linkworthy” in the first place.

Imagine a store would open in the middle of the desert. Would you go? Even if you knew it existed, you would probably not go – unless that store had unique value to offer you. If you want people to come to your content, you need to:

• Create unique content that they can’t get anywhere else. If you’re just getting started, make sure you start with a WOW factor – for example, invite an influencer to write a guest post or interview a key figure in your industry. That will help you get initial traction.
• Invite them to come – Make sure you target the right audience that needs/wants your content and let them know the content is there, be it through social media, newsletters, SEM, or any other relevant channel. Don’t be spammy or salesy, just conversational and friendly.
• Be consistent with your content – Make sure to always have fresh content delivered so that your readers have a reason to come back.
• Encourage them to share your content so that others can learn about it and to help your content earn organic reach.