The power of social media is undeniable. From Facebook, Twitter and Instagram to Pinterest – there are so many different platforms for you can take advantage your target audience with paid advertising campaigns that will have an ROI as high or higher than any other form available today!
Gone are the days where you need to rely on word-of mouth or expensive TV ads. Now, social media platforms like Facebook and Twitter can provide a cost effective solution that will grow your following while also increasing website traffic with ROI.
In general, you should expect to pay anywhere from between 10%-20% of the total ad buy to have an agency manage your campaigns for you. If you have a larger budget, you can usually negotiate a percentage on the lower end of that range.
There’s also usually a minimum monthly social media ad management fee (ours is $250), so you want to make sure that you’re really ready to make the investment before you take the plunge.
Insider Tip: The reason that paid advertising can be so effective is that it allows you to target very specific audiences with your ads, which can lead to much higher levels of conversion.
However, as with anything in the realm of social media management, social media advertising can prove to be a lot more complicated than it sounds.
- Do you know what a Facebook pixel is?
- Do you know how to target your ads to people who have accessed specific content on your website?
- Do you know the right image dimensions for a Facebook ad and the best image-to-text ratio to ensure that your ads are approved?
If you don’t, you’re not alone. You can practically get an MBA in this stuff for the amount of time that it can take to learn everything you need to know.
That’s why, unless you have a significant amount of time to invest in getting it right, the best way to ensure that you’re getting ROI for your social media ad buy is to bring in a team who has the experience and expertise to do the job right. For a lot of brands, outsourcing social media ad management is the best option.