Tag Archives: Marketing Strategy

What is the difference between Inbound VS Outbound Marketing?

Which is better: Inbound Marketing VS Outbound Marketing

  If you’re running a business or a marketer, you’ve probably heard of the terms “inbound marketing” and “outbound marketing”. You might think that these are just another categorization of marketing or just some buzzwords that marketers made up to sound cool. While I won’t deny that having “Inbound Marketer” on my name card looks cooler than having “Normal Marketer” on it,

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5 Reasons Why Your Social Media Marketing Strategy Isn’t Working

Why does social media marketing exist? Why is your brand participating in the first place? This may not be a popular opinion but social media marketing is MARKETING, just like any other channel, and with any channel, there will be challenges. When social media doesn't yield the results business owners expect, they want to know Continue reading »
Generating Leads Online with Social Media

How to Select the Right Social Media Platform to Get Leads from Social Media

How effective is your social media leads targeting? Nowadays, buyers are sharing more openly their interest and activities on social media. Thus, it’s vital to take advantage of this medium to capture and refine available information to target the right buyer persona based on their social media activities. Social media isn’t just about branding anymore Continue reading »
How to Leverage Newsjacking

How to Leverage Newsjacking to Amplify Your Marketing

After Prince William and Kate Middleton got married in April of 2011, no one could stop talking about Kate’s wedding dress. Within hours after the wedding, vendors began making near-identical copies or similar styles of the Stella McCartney- designed dress. Even vendors such as David’s Bridal now have a “Royal” category so you can dress “just Continue reading »
Use the Element of Scarcity As A Marketing Strategy & Tactic

Use the Element of Scarcity As A Marketing Strategy & Tactic

What is scarcity? If you look at the principle of supply and demand, you’ll notice that when supply is limited, demand goes up. Scarcity has a psychological influence on us, making us want something even more if there isn’t enough to go around. Scarcity is great because it creates a fear of shortage, and thus Continue reading »