Tag Archives: marketing

Social Media Marketing Still Underrated And Undervalued

There are misconceptions about the effectiveness of having an online presence that comes from a lack of involvement. Business owners and marketers generally treat social media as a lowly job for an intern to handle. Social media is instead a strategic opportunity to build a reputation and attract new audiences. Some businesses have even abandoned Continue reading »
Small Business Marketing Budget Guidelines and Goal Based Budgeting

Small Business Marketing Budget Guidelines and Goal Based Budgeting

When it comes to marketing, each business has a budget. Essentially, for any business owner the bottom line is the same; spend less money but receive equally impactful results. But where do you start? When it comes to developing a marketing budget that brings strong results, business owners should expect to spend a good percentage Continue reading »
How to create a call to action button on Instagram

How Do I Add an Instagram Action Button to My Business Profile?

Congrats! You just got some new followers to like your companies Business Profile on Instagram… Nice! The only problem is you don’t just want new followers; you want to make sales! Your customer sees your product and oh man… there’s no action button for him or her to buy it! For individuals who don’t set Continue reading »

Why Optimize Your Website for Search Engines?

I’ve been busy. I’ve slogged through 50 some blogs, watched 20 videos, and visited a myriad of websites. Add to that, 3 thick boring books. One about on-page Search Engine Optimization (SEO), one about the latest algorithmic updates from Google, and lastly a torturous tome on link building and off-page SEO. Why should anyone care Continue reading »
How to Leverage Newsjacking

How to Leverage Newsjacking to Amplify Your Marketing

After Prince William and Kate Middleton got married in April of 2011, no one could stop talking about Kate’s wedding dress. Within hours after the wedding, vendors began making near-identical copies or similar styles of the Stella McCartney- designed dress. Even vendors such as David’s Bridal now have a “Royal” category so you can dress “just Continue reading »
Use the Element of Scarcity As A Marketing Strategy & Tactic

Use the Element of Scarcity As A Marketing Strategy & Tactic

What is scarcity? If you look at the principle of supply and demand, you’ll notice that when supply is limited, demand goes up. Scarcity has a psychological influence on us, making us want something even more if there isn’t enough to go around. Scarcity is great because it creates a fear of shortage, and thus Continue reading »