Tag Archives: Sales

10 Compelling Reasons To Add Video Content to Your Marketing

  These days a website without video content is a lot like a banjo picker without fingers. There’s strumming going on, but nobody calls it music. Here are 10 reasons you should consider adding video content to your organization’s site:   1. Engage Your Website Visitors We hinted at this benefit above. Custom video is Continue reading »

Why Optimize Your Website for Search Engines?

I’ve been busy. I’ve slogged through 50 some blogs, watched 20 videos, and visited a myriad of websites. Add to that, 3 thick boring books. One about on-page Search Engine Optimization (SEO), one about the latest algorithmic updates from Google, and lastly a torturous tome on link building and off-page SEO. Why should anyone care Continue reading »
Use the Element of Scarcity As A Marketing Strategy & Tactic

Use the Element of Scarcity As A Marketing Strategy & Tactic

What is scarcity? If you look at the principle of supply and demand, you’ll notice that when supply is limited, demand goes up. Scarcity has a psychological influence on us, making us want something even more if there isn’t enough to go around. Scarcity is great because it creates a fear of shortage, and thus Continue reading »