Tag: SEO

How to Effectively Market A Dispensary

How to Effectively Market A Dispensary

Working in the cannabis industry can be daunting with the looming threat of a federal crackdown and the frequent ambiguity about what’s legal and what isn’t. This legal grey area restricts many traditional marketing and advertising options to dispensaries and other cannabis companies. With limited options available, prioritizing search engine optimization (SEO) is essential for any cannabis business interested in using digital to grow their customer-base. SEO is a marketing channel that focuses on improving a website’s visibility in search engines’ unpaid listings. Fortunately, there are many companies and consultants (often called “SEOs” or “SEO agencies”) that can help you. However, there are many SEOs that aren’t genuine and can take advantage of the state of the industry, or worse, implement bad tactics that don’t adhere to Google’s guidelines; these are referred to as “black hat” SEOs. Black hat tactics can lead to Google penalizing or even blocking your site from their results, which can be detrimental to your business.

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