Tag Archives: social media

Social Media Marketing Still Underrated And Undervalued

There are misconceptions about the effectiveness of having an online presence that comes from a lack of involvement. Business owners and marketers generally treat social media as a lowly job for an intern to handle. Social media is instead a strategic opportunity to build a reputation and attract new audiences. Some businesses have even abandoned Continue reading »
Small Business Marketing Budget Guidelines and Goal Based Budgeting

Small Business Marketing Budget Guidelines and Goal Based Budgeting

When it comes to marketing, each business has a budget. Essentially, for any business owner the bottom line is the same; spend less money but receive equally impactful results. But where do you start? When it comes to developing a marketing budget that brings strong results, business owners should expect to spend a good percentage Continue reading »

Why Optimize Your Website for Search Engines?

I’ve been busy. I’ve slogged through 50 some blogs, watched 20 videos, and visited a myriad of websites. Add to that, 3 thick boring books. One about on-page Search Engine Optimization (SEO), one about the latest algorithmic updates from Google, and lastly a torturous tome on link building and off-page SEO. Why should anyone care Continue reading »