Tag Archives: social media

5 Reasons Why Your Social Media Marketing Strategy Isn’t Working

Why does social media marketing exist? Why is your brand participating in the first place? This may not be a popular opinion but social media marketing is MARKETING, just like any other channel, and with any channel, there will be challenges. When social media doesn't yield the results business owners expect, they want to know Continue reading »

Social Media Marketing Still Underrated And Undervalued

There are misconceptions about the effectiveness of having an online presence that comes from a lack of involvement. Business owners and marketers generally treat social media as a lowly job for an intern to handle. Social media is instead a strategic opportunity to build a reputation and attract new audiences. Some businesses have even abandoned Continue reading »
Small Business Marketing Budget Guidelines and Goal Based Budgeting

Small Business Marketing Budget Guidelines and Goal Based Budgeting

When it comes to marketing, each business has a budget. Essentially, for any business owner the bottom line is the same; spend less money but receive equally impactful results. But where do you start? When it comes to developing a marketing budget that brings strong results, business owners should expect to spend a good percentage Continue reading »

How Do I Add an Instagram Action Button to My Business Profile?

  Congrats! You just got some new followers to like your companies Business Profile on Instagram… Nice! The only problem is you don’t just want new followers; you want to make sales! Your customer sees your product and oh man… there’s no action button for him or her to buy it! For individuals who don’t Continue reading »